QR codes are one of the most innovative ways of connecting offline and online experiences in a seamless way. Before QR codes, people would have to open their browser, type in a long URL, or search for you directly on social media. All of these extra steps come with typing errors and additional frustrations that can prevent the user from finding the information they need, or completing the action you want them to do. QR Code is a two dimensional version of the barcode, typically made up of black and white pixel patterns. It has found its way into mobile marketing with the widespread adoption of smartphones. QR stands for Quick Response, which refers to the instant access to the information hidden in the code. Good usage of QR codes reduces friction in the user experience. Hence, it is more likely that the user will complete the desired action, whether it is visiting an informative page on your website, filling out a form on your landing page or following you on social media. Make sure you are using a safe QR code generator.